A movie preview doing its job is one thing. A preview making audiences gasp, scream, and nervously laugh inside packed theaters is something else entirely. That is exactly what happened when Universal dropped the first official Other Mommy trailer in front of theatrical screenings for Christopher Nolan’s The Odyssey. Starring Jessica Chastain in a terrifying dual role, the upcoming supernatural horror project has quickly turned into one of the internet’s favorite topics this week. While the creepy plot alone is enough to turn heads, it is the surprised reactions from audience online—and people sharing their genuine theater jump scares—that have

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