Artigo Sobre Festivais de Filmes
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Film Festivals in Contamination: Streaming Strategies in Brazil
Jane de Almeida (Mackenzie University, Brazil), Cicero Inacio da Silva (Federal University of São Paulo, Brazil), Alfredo Suppia (State University of Campinas, Brazil), and Davi Marques Camargo de Mello (São Judas Tadeu University, Brazil)
Source Title: Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic
Copyright: © 2022 |Pages: 17
DOI: 10.4018/978-1-6684-3369-0.ch027
Abstract
Film festivals are venues with public screenings that hold a great potential for meetings, tourism, and economy. This chapter analyzes the alternatives found by some international and Brazilian film festivals in the face of the COVID-19 pandemic for the future horizon of festivals and the possible impacts of this new scenario on the audiovisual system. The chapter also presents the formats chosen by several festivals around the world, organizing their strategies into five correlated models: traditionalist, hybrid, mimetic, online, and nostalgic strategies. Such organization also originates from the research on technological forms found to soften, replace, or even expand the audience of the festivals (i.e., the development of their own streaming platforms, employment of existing platforms, and development of additional tools) to the streaming services. In the face of a digital panorama, with streaming platforms screening and distributing films, questions on the new relations between film festivals and digital platforms and their prospects arise.
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